ACJ Article: Technotopic Narratives & Networked Subjects: Everyday Life in Cooltown
نویسنده
چکیده
This paper analyzes Hewlett-Packard’s web video vision of “Cooltown” technologies, considering how certain technology-themed texts narrativize media use in the near future. This is a future where technology creates a safe haven for the smooth flow of capital and labor while simultaneously furthering the enclosure of bodies and subjectivities within the ubiquitous networked media apparatus. By mapping the dominant discourses that corporate narratives such as Cooltown work within, we can more easily identify those alternative narratives that can open up future possibilities rather the closing down and limiting the potential range of future political economic and technologically mediated realities.
منابع مشابه
Strategic and Everyday Innovative Narratives: Translating Ideas into Everyday Life in Organizations
The aim of this article is to advance the concept of collaborative innovation by an interpretative approach to study the micro-level implementation process of innovation. The article explains the role of the translation of ideas, demonstrating how narratives play an important role for employees in making sense of innovative ideas in everyday practice. An empirical case is offered to demonstrate...
متن کاملDigital and networked by default? Women's organisations and the social imaginary of networked feminism
This article analyses the social imaginary of “networked feminism” as an ideological construct of legitimate political engagement, drawing on ethnographic study conducted with London-based women's organisations. For many women's groups, the desire to connect echoes libertarian visions of Web 2.0 as an “open” and “shared” space, and it is encouraged by widely circulating governmental narratives ...
متن کاملAesthetics of Everyday Life
Aesthetics of everyday life is one of the branches of aesthetic knowledge. Until the 20th century, classical aesthetics focused on the subject of visual arts and paid less attention to the formation of fine arts in the context of human and nature’s daily life experience. During the last few decades, a movement emerged that, by avoiding that one-sided art-oriented approach, tried to create a clo...
متن کاملBUSY BODIES: Activity, Aging, and the Management of Everyday Life
With the rapid aging of Western populations, professionalpractices, gerontological research, and popular opinion have jointly focused on the connection between activity and well-being in old age. However, as experts in gerontology, recreation, and leisure promote regimes of care and lifestyle based on activity, scant critical attention has been paid to activity as part of a larger disciplinary ...
متن کاملStruggling with AIDS in South Africa: the space of the everyday as a field of recognition.
The space of volunteering is often seen as a place for rebuilding a world for individuals for whom life has been destroyed by the discovery of AIDS infection. People living with AIDS get involved in HIV support groups, become volunteers, and take care for each other. Without denying the reality of these processes leading to a "positive life" this article questions narratives of the transformati...
متن کامل