ACJ Article: Technotopic Narratives & Networked Subjects: Everyday Life in Cooltown

نویسنده

  • Jonathan James McCreadie Lillie
چکیده

This paper analyzes Hewlett-Packard’s web video vision of “Cooltown” technologies, considering how certain technology-themed texts narrativize media use in the near future. This is a future where technology creates a safe haven for the smooth flow of capital and labor while simultaneously furthering the enclosure of bodies and subjectivities within the ubiquitous networked media apparatus. By mapping the dominant discourses that corporate narratives such as Cooltown work within, we can more easily identify those alternative narratives that can open up future possibilities rather the closing down and limiting the potential range of future political economic and technologically mediated realities.

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تاریخ انتشار 2006